Chronicles of Brilliance
Salt has been created and designed to become a way of life.
Each of our products is moulded with handpicked ingredients that are added to nurture your smile.
These products are formulated to be kind to any oral conditions one might be going through much like a “partner in care.”
With every granule of our mission, we desire to help you embrace the pleasure that goes into taking care of yourself. That is where we want you to befriend Salt for something that can perpetually remind you of a sustainable balance between empowerment and elegance.
Each of our products is a labour of love and precision, curated to meet the diverse needs of oral hygiene and appeal. We hope to have added a substantial taste to your daybreak routine.
The Team
Karan Raj Kohli
Co-founder
“We are futuristic craftsmen, committed to leaving an impeccable legacy for our planet and people. Our users will never have to choose between a healthy smile, prices or even aesthetics.”
Karan Raj Kohli hails from one of the most popular culinary families in the country that brought Butter Chicken to our tables and also happens to be a face of crucial importance behind Salt. The family’s youngest son, Karan was raring to do for the entertainment industry what his father did for the restaurant industry with Moti Mahal. Karan Raj Kohli shares a vision for revolution, a common ground between Salt and our aim to humble the gap between oral care and appeal.
Viraj Kapur
Co-founder
“We are bringing the best user experience to our customers through redefined, luxurious, earth-friendly, and most-importantly results-driven oral care rituals and more.”
Viraj Kapur strongly believes in the saying “Be the change you want to see”. Before establishing himself as one of India’s most dynamic producers and creators, Viraj graduated from the University of Texas – Austin where he also studied Drama and began to hone his storytelling skills through extracurriculars and sessions at the Wharton School of Business and London School of Economics. Salt for Viraj Kapur reflects his mission to cater for the luxury of oral wellness for a demand that has not been realised.
Dr. Viraj Doshi
Investor & Medical Expert
BDS, MDS (Orthodontics & Dentofacial Orthopedics)
Hailing from a family with deep business roots and driven by a passion for healthcare, he has built a successful aligner business and multiple private practices over the past decade. He holds a master's degree in Orthodontics and Dentofacial Orthopedics and has multiple national and international publications and awards for innovation and research in oral care. His passion, work and his background is what inspired him to get going with "Salt"- poised to redefine the standards of oral care. Salt is a testament to a healthier and a more conscious future for oral care.
Dr. Nisha Sancheti
Chief Dental & Wellness Officer
BDS, MHA (California)
Dr. Nisha seamlessly blends her deep dental expertise with a passion for luxurious, sustainable oral care. Her visionary leadership ensuresthat SALT products enhance dental health while advocating for environmental consciousness.
With over 16 years of experience in dentistry and a Masters in Healthcare Administration from California, Dr. Nisha is passionate about enhancing oral health and wellness. Her journey spans multiple global cities, enriching her expertise and perspective in the field. As the Chief Dental & Wellness Officer and Dentist of SALT, she has pioneered a range of chemical-free oral care products that prioritize safety and effectiveness. At Dr. Nisha's Dental Care and Skin & Tonic Clinic, she provides high quality and compassionate care. Committed to sustainability and innovation, she strives to make a positive impact on her patients' lives and the environment.
Kunal Chheda
Investor & International Growth (USA/Canada)
Kunal is a seasoned professional with 15 years of Operations experience, where he currently leads a global automation team at Amazon. Born and raised in India, Kunal’s journey took him from Mumbai to Boston, where he earned an MS in Engineering and an MBA in Entrepreneurship. His career has been marked by significant stints in Boston, London and New York, giving him a rich, global perspective on Operations.
Kunal’s extensive background in global Operations and Innovation along with his passion for entrepreneurship align perfectly with SALT’s mission. He is excited to leverage his expertise to help bring SALT’s exceptional products to new global markets.
Outside of his professional life, Kunal is an avid traveler and enjoys exploring new cultures and staying at the forefront of technological advancements.
Dr. Naman Adhvaryu
Product & Business Alliance Manager
BDS - Bachelor of Dental Surgery (MUHS)
Dr. Naman Adhvaryu, with his Unique Vision & Deep Dental Knowledge, he craftily blends these two facets to create an amazing experience for all SALT users with carefully curated ingredients to make each and every product shine. His passion towards Environmental Consciousness and Safe and Effective products, transcend into what SALT users use today. With a wide range of experience in the Dental Field, Dr. Naman is extremely passionate about curating Safe and Effective Oral Care products for one and all. Committed to innovation and being very environmentally conscious, he manages to create products that balance both these aspects. His empathetic nature and his high ethics, make him deliver products for consumers to use Stress free. He stands to make a positive impact with SALT and see those bright smiles gleam with his creation.
Pankaj Naik
Growth Manager
Pankaj Naik is a seasoned E-Commerce and Marketing professional with over 14 years experience. He has successfully managed and enhanced brand awareness for prominent companies across various sectors. Pankaj has held key roles such as Category Manager at Cello B2B, where he managed E-Commerce strategic accounts, and E-Commerce Manager at Techo Webkart, leading the transformation journey for major platforms like Amazon, Flipkart, Myntra, and Ajio. His expertise also extends to brand management and marketing strategy, having worked with renowned brands at Alpargatas, Gini & Jony, and CitiGroup. Pankaj’s deep understanding of the digital retail landscape and his ability to drive growth and profitability make him a valuable asset at Salt.
Our Workforce
Prepare to be amazed as our passionate team of research and development wizards, product gurus, and operations maestros join forces with dental science experts. Together, they conjure up innovative product formulations that aim to do more than just enhance oral hygiene; they take your oral care rituals to a whole new level.
With an impeccable focus on Customer Experience and a remarkable palette of materials, combined with a touch of minimalistic design philosophy, we create a sensory journey that immerses our consumers in pure dental delight.
Research & Development
In the face of challenges, we have embraced each obstacle as an opportunity. We ensured our products were at their optimal pH, qualified through microbiological tests, did not kill the good bacteria in our mouth and were super safe to use, while keeping an eye on the manufacturing process as well.
We’ve always ensured we maintain our standards instead of opting for shortcuts. Right from due diligence on natural raw materials, eliminating toxic elements, re-checking the effects of ingredient combinations to testing the finished product allowed us to become an authentic, 100% safe brand. Our resilience has been the bedrock upon which we build our dreams, turning ideas into reality and aspirations into achievements.
Product development
A dynamic mix of seasoned benefactors and passionate young enthusiasts in the world of dentistry; Exploring to unearth nature-inspired solutions, seamlessly blending them with cutting-edge technology, all while keeping our precious environment in mind.
We gathered global oral care data from the available resources and addressed the root cause of each problem: Teeth stains, sensitivity, pH, gum care, bad breath, bacteria which induce cavities.
Next, our aim was: to create toxin-free, safe products while taking conscious steps towards sustainability for our mother nature. We made sure our products eliminated and/ or replaced all harmful chemicals in standard oral-care products with healthier options.
Dental Healthcare Experts
Our Dentists, along with our product development experts belong to a tribe with a pioneering purpose - to create beyond exceptional oral care solutions! Our team of dental surgeons like Dr. Viraj, Dr. Nisha & Dr. Naman along with our R&D team have put composed efforts into the formulation and implementation of oral health care for the 21st century. Our first step was to understand the demand, the potential rise in concerns and provide solutions for the same.