Simplifying oral care routine involves understanding what your teeth need to live longer so you smile more.

PROTECT/STRENGTHEN - By focusing on essential practices like regular brushingwithday and Night toothpaste, water-flossing, dipping your toothpowders onto the toobrush you can maintain good oral health while minimising complexity.

RINSE - Some good add-ons to your conventional oral care regimen like, rinsing with your choice of MOUTHWASHes when neccesary, and using our mouth sprays for fresher breath.

SHINE- Kits/whitening strips/etc and safe teeth whitening products can uplift your experience. Always, remember to care for your oral health twice daily: with our range of day and night products.

Why change your Oral Care Regimen? The WHO Global Oral Health Status Report (2022) estimated that oral diseases affect close to 3.5 billion people worldwide. Globally, an estimated 2 billion people suffer from caries of permanent teeth and 514 million children suffer from caries of primary teeth.1 Based on consumption and lifestyle patterns combined with oral care negligence, demand for teeth whitening is predicted to increase by around 50% by 2027.2 Emerging research also continues to highlight the connection between oral health and various systemic conditions, such as heart disease, diabetes, respiratory infections, and adverse pregnancy outcomes. 

  1.  https://www.who.int/news-room/fact-sheets/detail/oral-health)
  2. Source: https://www.marketwatch.com/press-release/latest-2023-teeth-whitening-market-size-forecast-by-2030-with-125-pages-2023-05-09